Drinks Trade is Australia’s leading B2B trade media publication for the drinks industry — covering wine, spirits, beer and hospitality since 2007. The publication is audited at 18,000 circulation and is owned by The Drinks Association, the peak body representing Australia’s liquor industry.
Red Crow Digital built and supports the digital platform underpinning the publication’s subscriber management, editorial operations, and trade directory capabilities.
Editorial and subscriber operations
The platform supports the editorial team with a tailored content management workflow — article scheduling, image and asset handling, and multi-section publishing — alongside subscriber records, advertiser listings and the trade directory, all in the same system. One tool covers the full publication lifecycle, from commissioning an article to circulating the finished edition.
Audited circulation and trade visibility
Drinks Trade is one of the few Australian B2B publications with audited circulation, and the platform keeps the underlying subscriber data clean, queryable and reportable so audit cycles run without surprises. The trade directory layer gives the publication's audience a searchable picture of suppliers, distributors, and venues across the industry — a working asset for the readers, not just a static list.
Long-term partnership
Red Crow Digital continues to operate, evolve and support the platform alongside The Drinks Association — releasing new editorial features, keeping the directory current, and maintaining the subscriber and circulation pipeline that underpins the publication's commercial value.