Wildlife Conservation International
The charity behind The Orangutan Project and four sister conservation sites
- Five conservation websites on one platform
- Multi-site Django architecture
- Donations, sponsorships and supporter CRM
- Partnership since 2018
Wildlife Conservation International (WCI) is a not-for-profit dedicated to protecting endangered species and the habitats they depend on. It runs a family of conservation brands - The Orangutan Project, the International Elephant Project, the International Tiger Project, Forests For People and Orangutan Republik. Red Crow Digital builds and operates the digital platform behind all five, and has worked with WCI since 2018.
The challenge
WCI runs five distinct conservation brands, each needing its own public website and its own donation and supporter journeys. Building and maintaining five separate systems would be slow, costly and inconsistent. And because the organisation’s fundraising and supporter management run through these sites, they needed serious CRM and transactional capability behind them, not just brochure pages. WCI needed one platform that could power every site and handle the daily work of donations, sponsorships and supporter data reliably.
The solution
- A multi-site Django architecture running all five sites - The Orangutan Project, the International Elephant Project, the International Tiger Project, Forests For People and Orangutan Republik - from a single codebase
- Donation and sponsorship journeys with the transactional functionality WCI’s fundraising depends on
- CRM and supporter-management functionality that supports the team’s day-to-day operations
- Shared platform features and fixes that roll out across every site at once, so there is one system to evolve and maintain, not five
- Built and operated on AWS, with ongoing development, security patching and support
The results
- Five conservation brands running from one multi-site platform, not five separate builds to maintain
- Donation, sponsorship and CRM functionality that supports WCI’s fundraising and daily operations
- A long-term partnership - Red Crow has worked with WCI since 2018
Explore all five sites for yourself:
The Orangutan Project - orangutan.org.au
International Elephant Project - elephant.org.au
International Tiger Project - tiger.org.au
Forests For People - forests4people.org.au
Orangutan Republik - orangutanrepublik.org